| |
Home
People
Projects
Publications &
Presentations
Links
Contacts
|
 |
Food, Consumer Behaviour and Health
There is hardly a week goes by without some food and health issue hitting
the headlines, from BSE and genetically modified foods to increasing
obesity and functional foods. One thing which all of these issues have
in common is the role of public responses and behaviours as well as the
biological science underlying them. In addition to an understanding of
the fundamental biological effects of foods and nutrients on health there
is a crucial need to understand consumer behaviour and choice of foods
and to integrate these insights with those from the biological sciences.
Food, Consumer Behaviour and Health is a multidisciplinary Research
Centre which offers a solution to integrating the social and biological
sciences needed to address these crucial issues. The major driving force
behind the Research Centre is the need to translate basic biological
knowledge on food safety, diet and health in order to facilitate the
improvement of people's lives.
There are three strands to achieving this overall goal:
- Identifying biological knowledge which is applicable: the nature
of nutrient needs, the influence of nutrient intake and the impact
of non-nutrients on health
- Understanding individual human behaviour and social influences: consumer
attitudes, perceptions and behaviour and the impact of society
- Accounting for the economic and management realities of delivering
food to the public: management within the food sector and its impact
on consumer choice
|
|
